The corporate identity of MVAVD comes from the letter T, that refers to our T-shaped abilities and Transdisciplinary Design approach.
The concept of T-shaped skills, or T-shaped persons is a metaphor used in job recruitment to describe the abilities of persons in the workforce.
The vertical bar on the T represents the depth of related skills as expertise in a same field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas, and to apply knowledge in areas of expertise other than the own.
The T-shape also refers to Transdisciplinary Design, a paradigm shift that is happening in design that is not rooted in particular disciplines, sectors or industries. Design is becoming an engine of innovation and is disrupting existing modes of production and consumption. Design industry, research and education require a new way of thinking; one that embraces a culture of innovation.
Transdisciplinary Design offers an emphasis on systems and interaction design to help solve and re-think complex challenges and propose solutions, new narratives or new discourses that will naturally take the form of new experiences, services, business models, movements or systems.